Qualified Conversation Pilot
Build, launch, and improve a client-owned outbound system.
A focused initial engagement for one offer, one primary ICP, and the operating system required to reach, qualify, and hand off relevant sales conversations.
Pilot overview
The pilot establishes the market rules, client-owned infrastructure, campaign assets, reply operation, and learning cadence for a 60-day initial commitment.
Fixed-fee engagement after a fit assessment.
Pilot scope
Strategy
- One offer and one primary ICP.
- Up to two related microsegments.
- Account signals, exclusions, and written qualification rules.
Infrastructure
- Up to three client-owned sending domains and six mailboxes, subject to provider terms and campaign size.
- SPF, DKIM, DMARC, forwarding, and deliverability checks.
- One client-owned campaign workspace.
Targeting
- A target map of up to 200 accounts.
- Up to 300 sourced, enriched, and verified contacts during the pilot.
- Deeper research for up to 50 priority accounts and verified signal personalization for the remaining approved accounts.
Campaign production
- Two three-to-four-touch campaign sequences.
- One-variable-at-a-time message tests.
- Approved offer, proof, and signal inputs carried into the copy.
Operations
- Weekday reply monitoring, classification, response, qualification, and booking.
- Reminders and no-show follow-up.
- Basic updates to one existing CRM or a shared pipeline tracker.
Reporting
- Weekly reporting on delivery, replies, decisions, and learning.
- An end-of-pilot learning report.
What qualifies as a positive reply
A qualified positive reply comes from a person who matches the approved account and buyer rules, expresses relevant interest in the approved offer, and agrees to a conversation.
It is not a promise of pipeline, revenue, or closed business.
Client responsibilities
- Provide required access, approvals, offer details, and credible proof inputs on time.
- Pay dedicated infrastructure costs directly through client-owned accounts.
- Make legal and compliance decisions for the campaign.
- Keep delivery capacity current and respond promptly when a qualified conversation is booked.
What is not included
- Closing calls, proposals, and sales negotiation.
- A guarantee of meetings, pipeline, revenue, or inbox placement.
- LinkedIn outreach, cold calling, paid media, SEO, or content production for the client.
- CRM migration, custom software, unrelated ICPs, or unlimited copy revisions.
- Legal advice or assumption of the client’s compliance liability.
- Sending from the client’s main domain.
Pilot FAQ
What happens if launch is delayed?
If Drift Cold has not launched an approved campaign within 21 days after receiving all required access and approvals, management continues without charge until launch.
What happens if the first full test produces no qualified positive replies?
If 300 delivered prospects and two completed tests produce zero qualified positive replies, Drift Cold rebuilds one segment and message and operates one additional 30-day iteration without a management fee. The client continues paying infrastructure costs.
When does the extension not apply?
The extension does not apply to delays caused by missing access, late approvals, a changed offer, legal or provider restrictions, insufficient market size, or damaged infrastructure.
Assess fit before deciding on the pilot
Fixed-fee engagement after a fit assessment.